Finding and Growing Your Audience Through Marketing and PR

Now that you’ve conceived your podcast idea, it’s time to think about your target audience, even before you start producing audio. Consider: who are you making the show for? How will you reach those groups of people? Once you have audio, when does marketing and publicity begin? In this session, hear from podcast marketing and publicity experts who will offer their best strategies to help you promote your new show. What’s the best way to find an audience? How important is it for a podcaster to be on social media? Do you need an ad budget? What are the best and most effective marketing tactics? How can you develop strong relationships with the press and make a winning pitch? Join us and learn how to make sure your top-quality podcast is reaching a large audience of engaged, targeted listeners.